The second in our Travel Poster series, designed to extol the virtues of saving / making an extra 3% when you exchange your currency with Nour Currency Exchange instead of a bank.

In this campaign, we highlight the Nour tag line, “Follow The Sun”, playing with the double-meanings; in the context of a travel poster, the literal “Go to where it’s warm”, and then “Follow Nour” as ‘sun’ is the Arabic translation for Nour.

Based on a typical family vacation consisting of three (3) people for seventeen (17) nights at $126 / night at a hotel during winter months, plus food, fuel and miscellaneous daily expenses, for a vacation value of $5,750 CDN, using Nour to exchange for American dollars for an average of 3% more than a bank, will essentially amount to a free lunch and a night at a hotel.

Discover things to do in Florida in our Travel section.