We play amateur psychologist with our next “3% Is A Lot” campaign poster, featuring Kim Jong Un. We’re taking some liberties and assuming that among his many issues, a Napolean Complex must be one of them, described as “behaviour characterized by aggressive or domineering social behaviour, and carries the implication that such behaviour is compensatory for the subject’s short stature. The term is also used more generally to describe people who are driven by a perceived shortcoming to overcompensate in other aspects of their lives”.